![]() ![]() Casual games make up 78% of all mobile game downloads as well as generating 23% of total revenue. With COVID-19 causing global lockdowns throughout the past year, mobile users have quite literally had a lot more time on their hands – to look for new ways to entertain and to search for, download, play, or even revisit mobile games.Ĭasual games like Cand圜rush are no-obligation, ‘Pick Up and Play’ games, usually available as a free download and monetised by ads. In 2021, App Annie estimates that mobile gamers will spend over $120 billion – a 20% increase on the previous year and “50% bigger than the console, PC, Mac, and handheld sectors combined”.įactors Driving Mobile Gaming Growth Core VS Casual Games.In Q1 2021 alone, over $32 billion was spent on mobile apps across Google Play and the iOS store, with gaming being the most influential category across the overall app market. ![]()
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